20000+
Student Enrolled

600+
Placement Companies

1500+
Batches

50+
Digital Marketing & AI Tools

OUR DIGITAL TRAINEES UNIQUE TRAINING METHODOLOGY

In-Class Practical Implementation Training: Content Planning

Working in the Digital Marketing field has its own set of requirements and challenges. During planning, execution, management etc. So, knowing how to put your knowledge to use matters the most, to survive in the competition. Our main USP being in-class practical implementation training, we will prepare you for every role such as a job, entrepreneurship, freelancing etc.

  • Specially designed course curriculum to prepare candidates for employment, entrepreneurship, freelancing and skill development
  • Extensive practical implementation training
  • Industry mapped latest practical knowledge
  • Best in class Learning Management System
  • Personal attention

Case Study & Assignments Based Learning

Our Digital Marketing Courses in Pune focus on providing practical training which is purely based on industrial case studies and assignments. Case studies give exposure to real-life digital marketing scenarios which help the students acquire analytical and decision making skills. Assignments allow the students to know how much they have understood and grasped. Our on-board expert trainers will let the students know where they need to improve.

  • Real-time case studies based learning
  • Regular assignments that will help enhance your practical knowledge and skills
  • Focus on application of gained knowledge
  • Evaluation and guidance by expert trainers through feedback
  • Training model that would help develop all-round execution skills for various career paths

Portfolio Creation And Evaluation

Portfolio is the reflection of your skills, knowledge and capabilities. Creating the right impression using it is essential at the beginning of your career. Expert trainers at our Digital Marketing Training Institute in Pune provide valuable guidance for developing the right kind of portfolio that will have an impact on the recruiters. Build an attractive portfolio that would increase your chances of getting employed, manifolds. Be assured about it.

  • Team of experts with exact knowledge of the latest industry requirements
  • Industry expert guidance for the right portfolio creation
  • Student specific portfolio evaluation and refinements
  • Increased chances of getting the desired job and package
  • Get the desired kick start to your career

What Our Students Say About
Digital Trainee

Vinotoni Jakha
Vinotoni Jakha
Digital Trainee Student
★★★★★
Google Logo

I had an amazing experience learning digital marketing. The course was well-structured, practical, and filled with valuable insights. A special thanks to Amita Kashyap, our trainer, for her wonderful support throughout the journey. She explained every concept with such clarity and patience. Her guid....

Amika Kohale
Amika Kohale
Digital Trainee Student
★★★★★
Google Logo

Covers all aspects of digital marketing, Real-time projects for hands-on experience. Our trainer Amita Kashyap maam was very supportive and classroom environment was very good..

Digital Marketing Overview

  • What is Marketing & How We Do Marketing?
  • What is Digital Marketing & Platforms/Strategies
  • Digital Marketing Vs Traditional Marketing
  • Inbound Marketing Vs Outbound Marketing
  • Defining Marketing Goals & Latest Advertising Trends
  • How AI is Shaping The Future of Digital Marketing
  • Case Studies of Digital Campaigns

Social Media Content Psychology

  • SMO VS SMM & Benefits of Using SMM
  • Understanding Social Media Algorithms & Statistics
  • Why Use Social Media Marketing?
  • Social Media Strategy Dimensions in Posts
  • SMO Analysis or Audit Reports
  • Application of AI In Managing Social Media Successfully

Prompt Engineering

  • What is Generative AI & Why Marketers Need AI
  • Popular AI tools for marketers
  • What is prompt engineering & Why prompts matter?
  • Most effective prompt formula & Bad vs Good prompt
  • 9 best Prompt frameworks (R-A-C-E, R-I-S-E, S-T-A-R, etc.)

Graphic Designing Using Canva & Video Editing

  • Creating Designs from Scratch & Choosing Dimensions
  • Adding Text, Elements, Effects, Images and More
  • Creating Designs for Social Media Posts, Banners, Covers, Logos
  • Creating Text to Audio Voice in Canva
  • Video Editing in Canva: Templates, External Media, Transitions, Audio Mixing

Generative AI Tools Suite

  • HeyGen, ElevenLabs, QuillBot, Gemini, ManyChat
  • SURFER, FEEDOUGH.com, Copy.ai, Originality.ai
  • ChatGPT, DALL-E, GAMMA

Facebook Marketing & Ads Mastery

  • Facebook Organic Strategy, Page Setup & Groups/Marketplace
  • Meta Business Suite & Business Manager Setup
  • Facebook Ad Manager Structure & Campaign Objectives
  • Audience Targeting, Bidding Strategies & Ad Formats
  • AI for Post Ideas, Captions, Hashtags & Ad Copies

Instagram Marketing & Ads Mastery

  • Instagram Business/Creator Setup & Content Strategies
  • Instagram Reels Mastery & Viral Content Strategies
  • Instagram Monetization & Influencer Marketing
  • Paid Promotion & Audience Targeting Methods
  • AI-Driven Post Ideas, Captions, Hashtags & Ad Strategy

LinkedIn Marketing & Advertising

  • LinkedIn Profile & Company/Showcase Page Optimization
  • LinkedIn Connections, Groups & Article Writing
  • LinkedIn Ads Setup, Filters & Audience Targeting
  • Bidding Strategies, Ad Formats & Rules
  • AI for LinkedIn Content & Paid Ad Strategy

Google Ads - Search Engine Marketing (PPC)

  • Google Ads Account Setup, Billing & Interface Overview
  • Account Structure, Campaign Setup & Keyword Match Types
  • Ad Auctions, Quality Score & Bidding Types
  • Smart Campaign Management
  • Finding Keywords, Creating Copies & CRO Strategies Using AI

Google Ads - Display Advertising

  • Display Network Mechanics & Campaign Creation
  • Targeting Options, Bidding & ROI Calculation
  • Finding Audience Targeting Using AI
  • Creating Display Ad Copies & CRO Strategies Using AI

Google Ads - Mobile Advertising

  • Mobile Apps Engagement & Install Campaigns
  • Targeting Options, Goals & Ad Formats
  • Reporting in Mobile Ads
  • Creating App Promotion Copies & CRO Strategies Using AI

Google Ads - YouTube Advertising

  • Importance of Video Marketing & Campaign Creation
  • Location Targeting & Bidding Strategies
  • Targeting Options, Formats & Result Measurement
  • Finding Target Audiences, Copies & CRO Strategies Using AI

Google Ads - Shopping Advertising

  • Google Merchant Center (GMC) Setup & Product Management
  • Linking GMC to Google Ads & Running Campaigns
  • Improving Sales, Campaign Analysis & Operations
  • Writing Descriptions, Copies & CRO Strategies Using AI

Performance Max Campaigns

  • How Performance Max Ads Work & Campaign Creation
  • Bidding Strategies & Targeting Options
  • Calculating ROI
  • Audience Research, Ad Copies & CRO Strategies Using AI

Demand Generation Campaigns

  • Demand Generation Mechanics & Campaign Setup
  • Bidding Strategies, Targeting & ROI Calculation
  • Audience Research, Copies & CRO Strategies Using AI

Performance Marketing Frameworks

  • Target Audience Finding & Testing Across Channels
  • B2B vs B2C Performance Marketing
  • Core PM Metrics (CAC, LTV, ROMI, ARPU, CR, AOV)
  • Hood Ads Creative Framework & Buyer Journey Mapping
  • AI Applications in Performance Marketing & Profit Frameworks

Website Design & WordPress

  • Domains, Web Servers & Hosting Setup
  • Installing WordPress, Themes & Elementor Page Builder
  • Plugin Integration, Forms Activation & Landing Pages
  • Website Frameworks & Content Generation Using AI

Search Engine Optimization (SEO)

  • Search Engine Algorithms (Panda, Penguin, BERT, RankBrain, E-E-A-T)
  • Keyword Research, Categorization & Intent Analysis
  • On-Page Optimization (Meta Tags, Sitemaps, Canonical, Robots.txt)
  • Technical SEO, Speed, Schema Markup, AEO & GEO
  • Managing On-Page SEO & Tags Using AI

Link Building / Backlinking & SEO Audit

  • Dofollow vs Nofollow, PA/DA & Spam Score
  • Link Building Submissions (Articles, Guests, PR, Directory)
  • Backlink Tools (SEMrush, Ahrefs, Moz) & Disavow Tool
  • Manual & Tool SEO Auditing (Speed, Content, Technical, UI/UX)
  • Off-Page SEO Strategies Using AI

Local SEO & Search Console

  • Google My Business (GMB) Setup & Local Ranking Factors
  • Citations & Local Submissions
  • Google Search Console Setup, Verification & URL Inspection
  • Page Experience Analysis & Speed Optimization
  • Fixing GSC Errors & Performance Improvement Using AI

Google Analytics (GA4)

  • GA4 Setup, Property Management & Event Tracking
  • Conversion Management & Reporting
  • Audience, Remarketing & User Tracking
  • Data Importing & Real-Time Analytics Analysis with AI

Remarketing & Conversion Tracking

  • Manual vs Dynamic Remarketing Strategies
  • Remarketing Setup (Google Ads, Meta, LinkedIn, Twitter)
  • Conversion Tracking Implementation & Attribution Modeling
  • Ecommerce Conversion Rate Optimization (CRO) Using AI

AI Cloning & UGC Video Creation

  • Introduction & Fundamentals of HeyGen
  • Script Writing & Voice Design
  • Avatar Creation & Customization
  • Studio Interface & Editing Workflow
  • Advanced Features & Localization
  • Practical Use-Case Applications & Capstone Project

Client Organic Social Media Setup

  • Social Media Calendar Formats & Management
  • Creating Content Calendars for Live Clients
  • Creating 5 Posts per Client Using Calendars
  • Color Palette & Graphic Design Standards Verification

Social Media Reporting & Competitor Audit

  • Social Media Reporting Management Systems
  • Competitor Analysis & Benchmark Setup
  • Evaluating Real Client Social Media Content Strategy

Launching Paid Social Media Campaigns

  • Business & Campaign Requirement Analysis
  • Campaign Strategy Creation & Audience Setup
  • Ad Copy Writing & Creative Setup
  • Live Social Media Ad Launch & Interview Prep

Social Media Ad Performance Analysis

  • Paid Campaign Result Analysis
  • Strategy Implementation & Campaign Tweaks
  • Client Campaign Cross-Analysis & Optimization

Social Media Conversion Rate Optimization

  • Conversion Rate Optimization (CRO) Strategies
  • Improving Paid Social Media Ad Conversions
  • Preparation of Interview Questions & Answers

Social Media Competitor Intelligence

  • In-Depth Competitor Strategy Auditing
  • KPI Monitoring & Benchmarking
  • Preparation of Interview Questions & Answers

Launching Google Paid Campaigns

  • Business Requirement Analysis for Google Ads
  • Google Ads Strategy & Audience Setup
  • Live Ad Launch (Search / Display / Video / Remarketing)

Google Ads Campaign Reporting

  • Google Ads Campaign Result Analysis
  • Generating Professional Paid Ads Reports
  • Client Report Creation & Deliverables

Google Ads Strategy & CRO

  • Google Ads Strategy Adjustments
  • Conversion Rate Optimization for Paid Search
  • Preparation of Interview Questions & Answers

Google Ads Competitor Intelligence

  • Auction Insights Analysis Under Google Ads
  • Using Google Ads Transparency Center for Auditing
  • Competitor PPC Analysis & Interview Prep

SEO Client Auditing & Reports

  • Manual SEO Auditing for Live Clients
  • On-Page & Off-Page Factors Discussion
  • Generating Manual Client SEO Reports & Performance Plans

On-Page SEO Client Execution

  • Writing & Publishing Blog Posts for Clients
  • Keyword, Heading & Meta Tag Research
  • On-Page Optimization & SERP Performance Improvement

Off-Page SEO Client Execution

  • Generating High Quality Client Backlinks
  • Guest Blogging & Content Submissions (PPT/PDF/Doc)
  • Quora Submissions & Free/Paid Backlinking Tactics

Enterprise SEO Auditing Tools

  • SEO Auditing Using Professional Paid Tools
  • Live Demonstration of SEMrush
  • Downloading & Customizing Paid Tool Reports

Conversion Tracking Implementation

  • Overview of Conversion Tracking Mechanics
  • Live Data Tracking Implementations & Best Practices
  • Do's and Don'ts of Data Tracking

Remarketing Campaign Execution

  • Overview of Retargeting Strategy
  • Live Remarketing Campaign Setup Examples
  • Preparation of Interview Questions & Answers

E-Commerce Store Setup

  • WordPress E-Commerce & WooCommerce Setup
  • Product Adding, Category Creation & Theme Design
  • Payment Gateway Setup & General Store Settings

E-Commerce Marketing Strategy

  • E-Commerce Content, SEO & Social Strategy
  • Email Marketing & Customer Retention Tactics
  • PPC & Retargeting Strategies for Online Stores

Google Shopping & Merchant Center Integration

  • Creating Merchant Center Accounts for Businesses
  • Connecting GMC to Google Ads
  • Running, Monitoring & Analyzing Shopping Campaigns

Industry Expert Mock Interviews

  • How to Prepare for Digital Marketing Interviews
  • 1-on-1 Personal Mock Interview with Industry Experts
  • In-Depth Technical Testing of Candidates

Practical Scenario & Problem Solving

  • Solving Practical Questions on Real-Life Campaigns
  • Case Studies on Common Agency Setup Challenges

Agency Work Portfolio Defense

  • Practical Defense of Client Work Done During Training
  • Final Portfolio Verification & Job Readiness Preparation

Content Marketing & WhatsApp Marketing

  • Content Strategy Building, Writing & Optimization
  • Email List Building with Content Marketing
  • WhatsApp Business Profile, Auto Replies & One-Click Chat
  • WhatsApp Bulk Sending Software & Business API Integration

Freelancing Business & Client Acquisition

  • Freelancing Models, Niche Selection & Service Packaging
  • Portfolio Creation, Personal Branding & LinkedIn Optimization
  • Client Acquisition (Google Maps Prospecting, Offline, Networking)
  • Client Pitching (NICE Analysis), Closing & Retainer Management

Simple, transparent fees with flexible payment options

Select the certification you want and get started with easy EMIs.

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No-cost EMIs for 6 & 7 months.

OUR INDUSTRY EXPERT TRAINER

Our team of vastly experienced industry expert trainers is the primary reason why digital marketing aspirants prefer Digital Trainee and our Digital Marketing Courses in Pune online and offline. Their practical experience has helped them successfully navigate this highly-evolving digital marketing landscape, and deliver the latest knowledge and skills to the trainees. With an in-depth understanding of the complexities and challenges of real-world digital marketing and a passion for teaching, best training is facilitated for our students. Creating professionals and leaders that will achieve the best for themselves and for this industry is what we do. This is helping us establish our training program in the list of Top 10 Digital Marketing Courses in Pune. Learn from the best to become one!!!

NEHAL V

TRAINER MANAGER

RAHUL C

DIGITAL MARKETING MANAGER

RICHA G

DIGITAL MARKETING TRAINER

CHETAN N

DIGITAL MARKETING TRAINER

AMITA K

DIGITAL MARKETING TRAINER

CHETAN M

DIGITAL MARKETING TRAINER

SK IMDADUL

DIGITAL MARKETING TRAINER

AKSHAY P

DIGITAL MARKETING TRAINER

SWAPNIL D

DIGITAL MARKETING TRAINER

ANIKET M

DIGITAL MARKETING TRAINER

Digital Marketing Knowledge Blogs

Stay updated with the latest digital marketing trends, AI-powered strategies, Google Ads updates, SEO techniques, social media marketing, and performance marketing insights through our expert-written blogs. Whether you're enrolled in our Digital Marketing Courses Online, attending classroom sessions, or simply looking to improve your marketing knowledge, our blog library provides practical tips, tutorials, and industry updates that help beginners and professionals stay ahead in the fast-changing digital landscape.

Generative Engine Optimization: Why GEO Demand Is Rising and What Marketers Should Learn

  • Sep 23, 2026

As businesses wonder how their content will be represented in AI-generated responses, generative engine optimization (GEO) is gaining prominence. In a 2026 survey, Fiverr found that more of the search specialists surveyed said they are seeing an increase in requests for GEO than requests to improve Google rankings. It is an indication of the shift in the types of questions clients have, but it....

Human Skills vs AI Skills in Digital Marketing: What Marketers Need

  • Sep 11, 2026

Artificial intelligence can generate copy, analyse datasets, automate bidding and produce creative variations in seconds. Yet successful marketing still depends on judgement, empathy, commercial awareness and the ability to understand why people behave as they do. This makes the debate around human skills vs AI skills in digital marketing less about competition and more....

Performance Marketing vs Brand Marketing: Key Differences and the Right Strategy

  • Sep 10, 2026

Performance marketing vs brand marketing is not a choice between sales and creativity. It is a comparison between two complementary approaches: one generates measurable actions, while the other builds the recognition, meaning, and trust that influence future demand. For marketers and business owners, understanding this distinction helps prevent common mistakes.....

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Few Words From DIRECTOR'S Digital Trainee

The founder and director of Digital Trainee, Mr. Prashant Kadukar has been an inspiration owing to his laurels all along. An MIT alumni, he happens to be a Google Ads & Bing Certified Professional. His decade long mastery in strategizing, designing, and implementing Digital Marketing plans and campaigns is well known. Mr. Prashant’s portfolio consists of serving 100+ Domestic and International clients, and consulting numerous startups on aspects such as strategy and growth. The workshops conducted by him have been insightful to an extent where the majority of the attendees have chosen a career in this field. Such has been the impact!

  • Digital Trainee, a Digital Marketing Training institute in Pune founded by him, is known to be a pioneer in providing 100% practical-oriented training. With his extensive domain experience, he well-understood the need of providing practical knowledge to the career aspirants. That’s what he has achieved today, through his institute.
  • Here, knowledge and skills are imbibed in a manner to make you ready and capable of going for not just a job but to take up freelancing or becoming self-employed as well. No wonder their training program is considered to be amongst the top Digital Marketing Courses in Pune with market competitive Digital Marketing Courses Fees.

Frequently Asked Questions

The average salary structure for completing a digital marketing course in Pune can vary depending on various factors such as job role, experience, skills, organization, etc. But an average professional in digital marketing knowledge in Pune can expect a salary structure of ₹2.5 to ₹5 lahks per annum. Compensation systems can be further enhanced with appropriate experience and expertise.

We Also Provide You 3 months Internship letter Based On real time Project You Complete.

At Digital Trainee, we strongly believe in providing personal attention to every student, including those who have already completed our courses, those currently studying with us, and those who are interested in joining us. We offer individual interaction with our trainer, either in person at our institute or over the phone, To take you through our complete digital marketing curriculum. Once you become a part of Digital Trainee, you will receive personalized online study materials and access to live classroom sessions, which will help you start your course with us.


Attend Our Online Live Interactive Practical Digital Marketing Course From Your City Location :

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